Consumer outreach

PGSOC's Consumer Outreach Program aims to increase awareness, knowledge, and conscious consumption of food and agriculture-based produce among consumers. It engages communities in the diverse set of values inherent in the agro-ecological practices of small and marginal farmers. Certification and labeling systems, awareness-raising, behavior change communications, and social marketing campaigns are proposed strategies to facilitate safe food consumption among producers and consumers, increase engagement by value chain actors, and increase participation of small and marginal farmers in diverse production.